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Frito-Lay's Dips
1. SWOT Analysis
Strengths:
§ Frito-Lays were a highly profitable product line and had show phenomenal sales growth in the past five years.
§ Shelf-stable' dips can be displayed virtually anywhere in a supermarket.
§ Frito-Lay is a nationally recognized leader in the manufacture and marketing of salty snack foods.
§ In addition to salty snack products, the company also markets a line of nuts, peanut butter crackers, processed beef sticks, Grandma's brand cookies and snack bars, and assorted other snacks.
§ In 1985, Frito-lay captured about 33 percent of the salty snack food tonnage sold in the United States.
§ For Frito-Lay's cheese dips, Frito-Lay chose to stay with the Frito-Lays name to trade off the company's equity in salty snacks and capitalize on the company's strengths in marketing and distribution.
§ The phenomenal success of Frito-Lays Dips was due to two factors: cheese dips were novel and Frito-Lays flavors were innovative, and......
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Title: Frito Lays Dips
Approximate Word Count: 1697
Approximate Pages: 7 (250 words per double-spaced page)
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