The soft drink market is a duopoly worldwide and India is no exception. 95% of sales are shared between 2 companies- PepsiCo and Coca-Cola. Soft-drink is a product with very little differentiation and high degree of impulse purchases. Given these two facts, Place and Promotion assume paramount importance in the marketing of soft-drinks.
Through this report we intend to discuss the approach for addressing a particular managerial decision problem of 7UP. It is with this intention we have decided to do the following study.
PART A:
• To prepare a write-up on the designated Marketing Research Process for 7UP
o Defining the Managerial Decision Problems and Research Problems
o The Research Design and the specific Research Methodology fixed to address the research problems and the informational needs
o The Sampling Plan and the Research Tools designed for the data collection
o A detailed Report on the pre-testing carried out on the research tools
PART B:
• To prepare a write-up......

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Title: 7up India: Approach To Solve A Managerial Decision Problem - Improving Monthly Sales
Approximate Word Count: 1506
Approximate Pages: 7 (250 words per double-spaced page)

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