Executive Summary

This paper is to find out the marketing plan of England Optical Group (EOG). This paper will focus on EOG, optical market and EOG’s main competitor (Focus-Point). This paper will consist of EOG history, background, weakness and strength and all types of marketing issues. This paper also will consist of optical business environment which included the environment, opportunity and threat in this industry. Besides, this paper will included some part of Focus Point information about their strength, weakness and company background which seen as the key factor influencing this industry or bringing threat to EOG. The information on this paper is from two methods, they are primary data and secondary data. Primary data is collected through face-to-face interview with EOG branch manager and EOG headquarters’ supplier. Secondary data is collected through Internet. EOG official web site and their main competitor (Focus-point) official web site are used. Throughout......

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Title: England Optical
Approximate Word Count: 2274
Approximate Pages: 10 (250 words per double-spaced page)

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