The management of the hotel wants to know the opinions of his guests on what facilities he needs to improve and so he can find out what type of customers use his hotel.
The research method employed was that of focus groups and questionnaires.
Focus groups are small groups selected from border population and interviewed through facilitator-led discussions, for opinions and emotional responses about a particular subject. Focus groups are a common market research tool. Results are qualitative and are not statistically significant. Focus groups are a somewhat informal technique that can help you assess guest’s needs and feelings. In the case of the kings hotel this would be appropriate for gathering the right information because they find out the type of customer and there opinion, e.g. a businessman might want facilities like a gym and a sauna for him to keep fit and relax whereas a father of kids might want an area for his kids to play and be safe. The other research method was a......

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Title: Principles Of Marketing.
Approximate Word Count: 874
Approximate Pages: 4 (250 words per double-spaced page)

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