EST Analysis
(STEEPLE)

Political, Economic, Social, Technological Factors
PEST Analysis (STEEPLE)



The PEST Analysis is a framework that strategy consultants use to scan the external macro-environment in which a firm operates. PEST is an acronym for the following factors:

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Political factors
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Economic factors
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Social factors, and
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Technological factors.

PEST factors play an important role in the value creation opportunities of a strategy. However they are usually beyond the control of the corporation and must normally be considered as either threats or opportunities. Remember macro-economical factors can differ per continent, country or even region, so normally a PEST analysis should be performed per country.



In the table below you find examples of each of these factors.

Political (incl. Legal)


Economic


Social


Technological......

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Title: Pest Analysis
Approximate Word Count: 275
Approximate Pages: 2 (250 words per double-spaced page)

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