From Philanthropy to Values: The Evolution of Corporate Sustainability

Corporate Sustainability (CS) has evolved tremendously over the last 10 years with the majority of corporations embracing various aspects of the sustainability agenda. In fact, there has been a clear progression a from a philanthropic to a strategic approach. We will explore this evolution below and offer why, in spite of this, sustainability is still not truly integrated in day-to-day business operations.

Philanthropy led
The focus here is on financial, in-kind and time donations to various charitable organisations. (How much has business given?). While these donations did yield strong benefits for the organisations involved, they did not affect the broader impact of corporations. In fact numerous organisations who were known for their generous philanthropy were also some of the corporate world's worst offenders. An example of this is the Enron Corporation.

Communications led
Once it became......

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Title: The Evolution Of Corporate Responsibility
Approximate Word Count: 899
Approximate Pages: 4 (250 words per double-spaced page)

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