Public Relations Campaign: Strategy Paper
Public Relations – MKT 438
Parthiv Shah
University of Phoenix
January 19, 2008

Introduction
Effective marketing has enabled McDonald’s to become one of the largest and most profitable fast food service restaurants in the world. The aim of public relations and marketing is to make selling your product, services and brand name superfluous.
McDonald’s public relations and branding strategy is essential in order to build solid relationships and provide healthy food product lines within its chain and restaurants. Branding its core competences and values is accomplished through the use of unique food products marketed by McDonald’s. McDonalds has seen its brand name and menu items take off. McDonalds has designed and produced its public relations efforts strategically throughout China to enhance the identity of the new McChina Wrap sandwich through the use of its unique brand name as well as its mass......

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Title: Public Relations Campaign: Strategy Paper
Approximate Word Count: 986
Approximate Pages: 4 (250 words per double-spaced page)

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