ITC has big investment plans for the snacks project. Naware specifies, "In two years, we will invest Rs 150 crore; Rs. 60-70 crore has already been invested in the initial rollout."target is also aggressive 25% of snacks market.


Marketing Planning
Term Project

ITC Bingo

Group 4
Abhishek Gupta 07P002
Aldrin Aloysius 07P006
Arpit Vishwakarma 07P013
Rohit Awasthi 07P033
Shikha Rana 07P040
Vardan Mathur 07P044

Acknowledgement

We would like to take this opportunity to express our most sincere gratitude towards Prof. Anita Goyal, whose classroom teaching helped us develop insights into the marketing concepts in general.
We also thank the vendors and local retailers approached by us and the respondents in the process of collecting information.

EXECUTIVE SUMMARY
The Indian snacks market is estimated to be worth Rs 2000 crore and growing at a whopping rate of 30 percent. There are few organized players in the market and a large untapped unorganized market.......

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Title: Itc Bingo
Approximate Word Count: 3819
Approximate Pages: 16 (250 words per double-spaced page)

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