5. Evaluate Intel’s shift in strategy under CEO Craig Barrett and new CEO Paul Otellini.

Craig Barrett’s strategic focus was on innovation and R&D. He aggressively built new businesses thru acquisitions and internal ventures, to the tune of $12 billion. Under his leadership, Intel entered a myriad of new markets – wireless, networks, communications, and online services. In 1999, he changed the corporate mission statement. Intel went from “being the preeminent supplier to the new computing industry worldwide” to “being the preeminent building-block supplier to the worldwide Internet economy”. He reorganized the company into four key areas – client platforms, server platforms, cellular and wireless, and communications and networking.
As for client platforms, he targeted innovation on an architectural level. In response to AMD, Intel sought to stay ahead by 12-18 months in process technology. He also targeted corporate buyers who were less price sensitive......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Intel Hbs Case
Approximate Word Count: 726
Approximate Pages: 3 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Intel Hbs Case, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!