Every woman loves a man who has a notable scent. Using the Lacoste Essential fragrance will make men feel more confident and do anything they put their mind to; for example, running on water. The man in the ad looks as if he were tranquil and because he used the fragrance; he would not have to worry about his other problems. The fragrance creates a soothing atmosphere for men as they go on with their lives. The ad was made to show men all the positive outcomes that can happen to them while they use the fragrance.
The ad is focusing on the higher ranked men of all ages. The clothing of the man in the ad is sharply dressed and is wearing the same colors as the ad. A man who wants to look more experienced in what he does for a living may want to buy the fragrance. Using the Lacoste Essential fragrance makes men look like higher ranked people. The ad only shows a higher ranked man to convince the viewer that if they use the fragrance, all the other people will praise him;......

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Title: 1984
Approximate Word Count: 512
Approximate Pages: 3 (250 words per double-spaced page)

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