Running Head: International Marketing

International Marketing

International Marketing

In a world where consumer demands change as quickly as advances in technology and communication, it is no wonder that companies are entering into a global market. In order for companies to stay on top and be the best in their industry, it is no longer enough to exclusively sell to a domestic market. The real challenge for companies remains in their ability to successfully market their products abroad. While some basic principles of marketing remain, such as consideration of price, promotion, place, and product, a whole other set of rules is introduced when speaking of international marketing. (International Marketing, 2002)
The stakes of companies entering into a global market are much higher than those that choose to stay within their country’s borders. Both opportunities and risks must be evaluated. Part of determining whether or not there exist opportunity in any given region......

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Title: Iternational Marketing
Approximate Word Count: 1982
Approximate Pages: 8 (250 words per double-spaced page)

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