Term Papers Lab

DE LA SALLE UNIVERSITY
College of Business and Economics
Marketing Department






Marketing Plan of Bikinky
by La Chica






a Marketing Plan
in partial fulfillment
of the course

MARKPRO – Product Marketing



Submitted by:

Camille Victoria Canlas
Camille Ante
Stephanie Po
Pia Marie Palisoc
Laurice Angeline Tan
Jonreph Tan


Submitted to:

Mr. JL Liongson




April 2, 2008


I. EXECUTIVE SUMMARY

La Chica is a Filipino-made summer clothing brand which sells ready-to-wear and customized swimwear and accessories for women. It aims to reflect the customers’ personality by dressing the swimwear up which suits their style. La Chica is launching its new product line, Bikinky. It is a two-sided bikini which has different designs and partnered with a bottom. It wants to show and explore one’s character.
La Chica wants to unveil Bikinky by it the dissemination of its uniqueness by creating brand awareness through the use of...

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Marketing Plan For Reversible Bikinis
Approximate word count: 19611
Approximate pages: 79 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every term paper on this site, including the term paper on Marketing Plan For Reversible Bikinis, for as long as you remain a member! That's over 90,000 online term papers and written research papers at your fingertips!

You could be reading our college term papers on Marketing Plan For Reversible Bikinis in less than two minutes!

Other term papers sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 90,000 termpapers and sample research papers for as little as $29.95!

1. Marketing Plan For Reversible Bikinis
   

   Marketing Plan For Reversible Bikinis. DE LA SALLE UNIVERSITY College of
   Business and Economics Marketing Department Marketing Plan ...