DE LA SALLE UNIVERSITY
College of Business and Economics
Marketing Department

Marketing Plan of Bikinky
by La Chica

a Marketing Plan
in partial fulfillment
of the course

MARKPRO – Product Marketing

Submitted by:

Camille Victoria Canlas
Camille Ante
Stephanie Po
Pia Marie Palisoc
Laurice Angeline Tan
Jonreph Tan

Submitted to:

Mr. JL Liongson

April 2, 2008

I. EXECUTIVE SUMMARY

La Chica is a Filipino-made summer clothing brand which sells ready-to-wear and customized swimwear and accessories for women. It aims to reflect the customers’ personality by dressing the swimwear up which suits their style. La Chica is launching its new product line, Bikinky. It is a two-sided bikini which has different designs and partnered with a bottom. It wants to show and explore one’s character.
La Chica wants to unveil Bikinky by it the dissemination of its uniqueness by creating brand awareness through the use of initial events and print ads in......

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Title: Marketing Plan For Reversible Bikinis
Approximate Word Count: 19611
Approximate Pages: 79 (250 words per double-spaced page)

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