Case Study: Hewlett-Packard

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Problem Definition
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Primary Business – Technology Firm
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Imaging and Printing Group (IPG)
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Products: Printers and inks
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Revenue: 30% of total
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Personal Systems Group (PSG)
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Products: Desktop PCs, notebooks, servers, flat-screen TVs
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Revenue: 29% of total
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Technology Solutions Group (TSG)
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Technology and IT services for B2B segment
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Revenue: 37.5% of total
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Main Issue – HP is struggling to decide whether to continue selling PCs, a large revenue generator with......

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Title: Hewlett Packard Computers-Marketing Case Study
Approximate Word Count: 1211
Approximate Pages: 5 (250 words per double-spaced page)

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