Company Evaluation Project

Of

Nike Corporation

Submitted By:

Steven Ritter

May 10, 2007

Financial Analysis

Description of Company

History
Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between Bowerman and Knight was made official with a formal written partnership. While the company was still young there were others who were imperative participants in the growth of the corporation. Jeff Johnson became Blue Ribbon Sports’ first full time employee in 1965. Johnson sold shoes out of the back of his van at high school track meets.
Johnson also opened the first retail store in California and is credited with providing Nike with its name. In 1971 the swoosh trademark was created......

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Title: Nike Analysis
Approximate Word Count: 1741
Approximate Pages: 7 (250 words per double-spaced page)

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