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3.0 Marketing Strategy
The following sub-topics cover the marketing strategy for OSS Telecom Technology.
3.1 Mission
Our mission is to be the provider of high value, high quality, convergent OSS solutions to telecom operators worldwide. These scalable solutions will have unparalleled support to ensure flexibility and to meet and exceed customer expectations.
3.2 Target Markets
OSS Telecom Technology has projected two primary products in its forecast:
1. Post-paid CCB systems The total available market for CCB systems worldwide is projected to be $6.9 billion per year in 2004. The measurement of total available market is the compilation of the number of telecom operators that will replace their billing system and the number of new billing systems coming online each year. Fifty percent of all billing systems are replaced on average every four years. With over 3,500 Tier 2 and Tier 3 telephone operators currently in operation, and a projected 1,500 new Tier 2 and Tier 3......
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Title: Marketing Strategy
Approximate Word Count: 1666
Approximate Pages: 7 (250 words per double-spaced page)
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