Introduction

Our case study titled, The AT&T and McCaw merger negotiation, provides us with an opportunity to negotiate the terms of the merger between McCaw cellular and AT&T. McCaw was the largest competitor in the rapidly growing cellular telephone communications industry. AT&T was the dominant competitor in long-distance telephone communications in the United States, and one of the largest corporations. Prior to the negotiations, it had no position in cellular communications.
Brief Insight: McCaw Cellular Communications

McCaw Cellular was a Kirkland, Washington-based wireless provider operating in the largest urban areas under the name Cellular One. McCaw had been one of the first to recognize that cellular (or wireless) communication technology offered consumer incredible conveniences never before dreamed possible in a largely wired nation. In the early 1980s, McCaw realized that communications could occur between people instead of only between locations.
Brief......

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Title: Mccaw Cellular Communications: The At&T/Mccaw Merger Negotiation
Approximate Word Count: 2467
Approximate Pages: 10 (250 words per double-spaced page)

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