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Competition in the business world is fierce and in order to survive companies must expand. “With the increasing globalization of markets, companies find they are unavoidably enmeshed with foreign customers, competitors, and suppliers, even within their own borders,” (Cateora-Graham, 2007). One way in which many companies have done this is by going global. International marketing, although more prominent than ever before, is still a difficult arena for marketers to master. Although religion and culture are not immediately brought to mind when business is brought up, marketing is one aspect of business that is highly sensitive to culture. Not only culture, but also politics, the economy and the law effect marketing strategies. This paper will examine the differences between the American and Japanese marketing environments.
CULTURAL INFLUENCES
“It should not be surprising that Japanese marketing practices vary from traditional Western marketing practices because marketing is......
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Title: Comparing & Contrasting American & Japanese Marketing
Approximate Word Count: 1314
Approximate Pages: 6 (250 words per double-spaced page)
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