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3M and Norton
Evolutionary vs. Classical Strategic Management
A Case Study from Jim Collins & Jerry Porras, Built to Last, 1997
Questions for Discussion
(1) 3M’s strategy contradicts nearly everything that an MBA program is supposed to teach you about planning and control. Explain:
a. How would marketing studies and product planning benefit 3M in producing more successful products?
b. How 3M can expect to survive in the long run if it is unable to compute the return on investment and cash flow of each project in which it invests?
c. Whether or not 3M actually has a ‘stealth’ planning system?
d. What is the risk associated with 3M’s strategy?
e. What alternatives can produce the same return without the risk associated with 3M’s strategy?

(2) 3M seems to be quite lenient with managers whose projects fail to meet ROI targets. Can you think of a way to prevent 3M’s product failures and keep generating profitable products? What would such a strategy look like?...

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Title: 3m And Norton
Approximate word count: 5949
Approximate pages: 24 (250 words per double-spaced page)

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1. 3m And Norton
   

   ... to keep pace with 3M's "perpetual motion machine." 3M gradually overtook and eventually
   far surpassed Norton in both size and profitability: 3M Norton Ratio 3m ...

2. 3m In The New Millennium
   

   3m In The New Millennium. ... 2005, Power and influence in Organisations, SAGE Publications,
   California Lasswell, HD 1976, Power and Personality, WW Norton, New York ...

3. How Magnets Affect Computer Disks
   

   ... Some of the most commonly used diskettes are by 3M and Sony and ... different Magnets
   One Personal Home Computer Printer Software: Windows95 Norton Disk Doctor Dos ...

4. Library Technology Plan
   

   ... running on the systems will include Microsoft Office 2005, Photoshop, and Norton
   Antivirus. ... There will be three 3M Selfcheck V-3 model stations at the library ...

5. Strategy
   

   ... Boeing's "being on the leading edge of aviation," and 3M's "respect for ... The Competitive
   Edge in Business, Politics, and Everyday Life, WW Norton & Company, pp. ...