The Walt Disney Company
The Entertainment King



9045-01659 9044-04083 9044-11144 6022-47588 9045-72919

I. Executive Summary
After analyzing the Walt Disney case, we found that the root issues include the need to increase revenue to reach the 20% growth target set by upper management and to expand into new markets and/or industries. We used a Porter’s Five Forces analysis to develop our alternatives (Please See Exhibit A for further information). The alternatives that we proposed were to expand globally and enter the Internet and cable distribution industry. We analyzed these alternatives against a set of selected criteria including: the time to implement, how the alternatives fit with Disney’s corporate culture and corporate synergy, if the alternative would provide a competitive advantage, how costly the implementation would be for Disney, and the revenue potential for the alternative. Upon the completion of our analysis, we recommend that......

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Title: Disney’s
Approximate Word Count: 1862
Approximate Pages: 8 (250 words per double-spaced page)

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