SNAPPLE

In this case the important question is: “What should Mike Weinstein do?” However, to address this question it is best to look at the history of Snapple and consider the following issues:
In the period of 1972 to 1993, why do you think that Snapple flourished when so many small startup premium fruit drinks stayed small or disappeared? Explore each of the Four Ps (as you decide where to give credit).
Now look at the period from 1994 to 1997. Did Quaker make an error in buying Snapple or did they manage it badly?
Roll forward to 1998. What can Triarc’s managers learn from Quaker’s experience? What can they apply from their own experience? Is the Snapple target market “anyone with lips?” Is it ok that Snapple “ends up meaning lots of different things to lots of different people?” What are the riskis and rewards of leaving “what the brand stands for” open to consumers’ interpretations rather than a strong positioning on it? And what does it......

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Title: Techsonic
Approximate Word Count: 753
Approximate Pages: 4 (250 words per double-spaced page)

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