Chapter 1 Executive Summary
• Scope
• Methodology
• Market Size and Growth
o Total Market for Energy Drinks Reaches $5.4 Billion
o Figure 1-1 Total U.S. Retail Market Value for Energy Drinks, 2002-2006 (in billion $)
o IRI-tracked Sales Grow 45% in 2006
o Figure 1-2 IRI-tracked Sales for Energy Drinks, 2002-2006 (in million $)
o Energy Drinks and the Non-Alcoholic Beverage Market
o Figure 1-3 Market Share of Energy Drinks vs. All Other Non-Alcoholic Beverages by IRI-tracked Sales, 2006 (%)
o Red Bull Remains #1 Energy Drink Marketer
o Table 1-1 Top U.S. Energy Drink Marketers by IRI-tracked Sales, 2002-2006 (in million $)
o New Brands Nip at Red Bull’s Lead
o Table 1-2 Top U.S. Energy Drink Brands by IRI-tracked Sales, 2002-2006 (in million $)

• Energy Drinks Market Forecast
o Factors to Growth
o Total Retail Value to Reach $9.3 Billion by 2011
o Figure 1-4 Projected Total U.S. Retail Market Value for Energy Drinks, 2006-2011 (in billion......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Energy Drink Summery
Approximate Word Count: 1829
Approximate Pages: 8 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every term paper on this site, including the term paper on Energy Drink Summery, for as long as you remain a member! That's over 100,000 online term papers and written research papers at your fingertips!

You could be reading our college term papers on Energy Drink Summery in less than two minutes!

Other term papers sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 termpapers and sample research papers for as little as $29.95!

1. Energy Drink Summery
   

   Energy Drink Summery. Chapter 1 Executive Summary • Scope • Methodology •
   Market Size and Growth o Total Market for Energy ... ...