IMPORTANCE OF ONLINE ADVERTISING

Importance of Online Advertising
University of Phoenix
February 18, 2007
BSA310
Importance of Online Advertising
Kathy Kudler opened Kudler Fine Foods in 1998 to allow people with one place to shop for a broad medley of fresh food one would find at specialty stores. Kathy had success with her store and soon expanded into two other locations and has a vision of further expansion along with creating a mutual relationship with her customers. Although she has developed good plans to help market her stores, she has neglected the importance of online advertising and needs to expand her marketing scheme on her website. The article More Marketing Goes Online (2007) evaluates the increase of electronic commerce and the necessity of online marketing tools. The importance of online marketing is emphasized by the fact that most people use the internet to learn about products and search for the best deals. The internet has become an important source......

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Title: Kudler Online Advertising
Approximate Word Count: 1193
Approximate Pages: 5 (250 words per double-spaced page)

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