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Running head: GAP ANALYSIS: INTERSECT INVESTMENTS

Gap Analysis: Intersect Investments
Melinda Valinski
University Of Phoenix



Gap Analysis: Intersect Investments
The Financial Industry is one that is often unpredictable. Intersect Investments has managed to survive through the instability of the industry. After experiencing a decline in sales and customer satisfaction, CEO Frank Jeffers realized the need to make a drastic change. Jeffers chose to transform the company in an effort to recover from the recent losses. The new vision is one that will expand products and services while increasing customer loyalty. The new culture will be based on a model of customer intimacy. In their efforts to change, Intersect Investments has come across obstacles within its infrastructure that could negatively impact the company goals if not resolved immediately. Once resolved, Intersect Investments will be on the way achieving stability in an industry considered to be chaotic.......



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Title: Gap Analysis Intersect Investment
Approximate Word Count: 1797
Approximate Pages: 8 (250 words per double-spaced page)

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