Problem Statement
The Fashion Channel was a successful cable TV network. It wasn’t long before the network realized that other networks were taking note of its success and beginning to add fashion related programming as well. The Fashion Channel needed to boost segmentation, positioning and advertising in order to maintain their current standing. Dana Wheeler was hired to draw on their strengths to help TFC eliminate competitors. TFC realized they need to focus on their target market of women between the ages of 18 to 34 years old.

Overview of Recommended Action
Dana Wheeler should consider the following these steps in trying to increase ad revenue:
1. She can target segmentation and position towards women between the ages of 18 to 34.
2. She can place more focus on the Fashionistas segment and spend additional income on programming.
3. She can target these two segments-the Fashionistas and the Shoppers/Planners.

Plan of Action
The Fashion Channels situation arose......

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Title: The Fashion Channel
Approximate Word Count: 622
Approximate Pages: 3 (250 words per double-spaced page)

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