FISHING in KINGSTON

P. JON BOYLE
TYLER KNOWLES
MELISSA LOTHIAN
BRENNAR LAUTERBACH

Table of Contents

Market Size and Growth………………………………………….2
Market Segments………………………………………………….4
Competitor Analysis………………………………………………4
Marketing Plan……………………………………………………5
Positioning Statement…………………………………………….5
Marketing Objectives……………………………………………..5
Target Market Profile…………………………………………….6
Marketing Communications Strategy…………………………….7
Advertising Objectives……………………………………………7
Distribution……………………………………………………….8
Media Plan………………………………………………………..11
Media......

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Title: Fishing In Kingston, Ontario
Approximate Word Count: 3434
Approximate Pages: 14 (250 words per double-spaced page)

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