SWOT Analysis

As stated in our situation analysis over the past decade the United States has become more and more infatuated with being in shape. A healthier America provides means for our agency with a great opportunity to create a new running shoe that will provide comfort and functionality to the masses that are hitting the road at an increasing rate.
Of the four majoring companies that lead the market in running shoes which are Nike, Adidas, Reebok and Saucony; we decided to go with Saocony. Due to the merger of Reebok and Adidas to form the Adidas Group, Saucony truly needed a new product to grab a piece of the $ 5 billion running market. Our Product like the Nike Plus, the sole will be prefitted with a cavity that will house a pedometer that will be able to communicate with an iPod. It will also have flexion plates and it will also contain a mini GPS system. Saucony has a great positioning in the running shoe market, their fourth in sales behind Nike, Adidas and......

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Title: Swot Analysis-Saocony
Approximate Word Count: 730
Approximate Pages: 3 (250 words per double-spaced page)

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