Executive Summary

The major objective of any company is to make profits. Marketing is responsible for identifying a company’s customers anticipating their needs and wants, satisfying theses needs while keeping the its major goal which maximizing profits
Strategic Planning is looking at where you are now, knowing where you want to be in the future and planning the steps to get you there.

The Stingrae Caribbean a limited liability company. The Stingrae brand currently distributes seafood products through out Trinidad and Tobago and the Caribbean.
Products in the Stingrae line includes:- squid, crab backs, crab meat, shrimps, prawns, lobster (live and frozen), flying fish, white salmon, pink salmon, counter caviar, fillets of white fish, mussels, octopus and a variety of other seafood products.

Stingrae is a distributor and wholesaler in seafood products, is about to launch one of its new its products crab cakes into the market, using Market Development.

Crab Cakes......

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Title: Seafood Marketing Plan
Approximate Word Count: 1968
Approximate Pages: 8 (250 words per double-spaced page)

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