• Potential Competitors: Medium pressure
o Grocers could potentially enter into the retail side.
o Entry barriers are relatively high, as Wal-Mart has an outstanding distribution systems, locations, brand name, and financial capital to fend off competitors.
o Wal-mart often has an absolute cost advantage over other competitors.

• Rivalry Among Established Companies: Medium Pressure
o Currently, there are three main incumbent companies that exist in the same market as Wal-Mart: Sears, K Mart, and Target. Target is the strongest of the three in relation to retail.
o Target has experienced tremendous growth in their domestic markets and have defined their niche quite effectively.
o Sears and K-Mart seem to be drifting and have not challenged K-Mart in sometime.
o Mature industry life cycle.

• The Bargaining Power of Buyers: Low pressure
o The individual buyer has little to no pressure on Wal-Mart.
o Consumer advocate groups have complained about Wal-Mart’s......

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Title: Walmart Porter's 5 Forces Analysis
Approximate Word Count: 397
Approximate Pages: 2 (250 words per double-spaced page)

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