Table of Contents
1.0 EXECUTIVE SUMMARY
2.0 MARKET DEMOGRAPHICS
2.1 MARKET NEEDS
2.2 MARKET TRENDS
2.3 MARKET GROWTH
2.5 GATEWAY S.W.O.T. ANALYSIS
2.6 COMPETITION
2:7 PRODUCT OFFERING
2:8 KEYS TO SUCCESS
2:9 CRITICAL ISSUES
3.0 MARKETING STRATEGY
3.1 MISSION STATEMENT
3.2 MARKETING OBJECTIVES
3.3 BRAND RECOGNITION
3.4 PRODUCT DESIGN AND DIFFERENTIATION
3.5 LOYAL MARKET
3.6 CELEBRITY ENDORSEMENT
3.7 BUSINESS SEGMENTS
3.8 TARGET MARKETS
3.9 POSITIONING
4.0 STRATEGIES
4.1 MARKETING MIX
4.2 ADVERTISING
4.3 FINANCIAL OBJECTIVES
4.4 POTENTIAL SAVINGS
4.5 3-5 YEAR SALES FORECAST

1.0 Executive Summary

Initially called Gateway 2000, Gateway computer was founded in 1985, in an Iowa farmhouse by Ted Waitt, then 22, and his brother Norm with $10,000 loan guaranteed by their grandmother. “Gateway’s brand embraced a folksy, down-home image by packaging its simple, user friendly......

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Title: Advertising Plan Gateway
Approximate Word Count: 4812
Approximate Pages: 20 (250 words per double-spaced page)

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