1) Segementation(2*2 matrix) and Targeting
Segmenting the Dominite market by end-use applications of cermaic tile and paint by large and small-to medium comapnies

2) Sales Organization changes:
Dominite is currently trying to sell to both large and small companies. It is economical in the long run to sell to large
customers directly and to small companies through a agents or distributors. In the future to sell and to service large customers
Dominite should setup a key account program.

Dominite customer relations and sales for the long term can be improved not only by product services, technical assistance
and joint product development but also by advetising with customers jointly,financing their purchases and by entertaining
key customer managers to stay ahead of the competition. Also long term relation ship can be developed by forming
customer alliance and partner ships.

3) Sales budget Changes:



4) Advertsing and trade shows costs:
Increasing the......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Harper Chemical
Approximate Word Count: 582
Approximate Pages: 3 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Harper Chemical, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!