Adidas: Will Restructuring Its Business Lineup Allow It to Catch Nike

Case Discussion Assignments
Assignment 1: Prepare a competitive strength assessment for adidas-Salomon’s four business groups prior to restructuring. Use the table below to summarize your assessment.

Feel free to add to the list of competitive measures. Assign weights to the importance of each measure (remember the sum of the weights should equal 1.0). Assign each business a strength measure using the scale below. If you lack data to assign a strength measure, use a rating of 5 or average on that measure to avoid biasing your overall strength ratings.

Scale 1 = very weak 5 = average 10 = very strong

Competitive Strength Measure

Weight
Adidas
Salomon
Mavic
Taylor Made

Relative market share -2 6 8 10 8

Marketing and promotion -2 6 5 5 8

Product innovation capabilities -2 9 7 5 9

Distribution capabilities -1 7 6 5 8

Resource match to industry KSFs -1 5 5 5 5......

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Title: Adidas Case Discussion
Approximate Word Count: 396
Approximate Pages: 2 (250 words per double-spaced page)

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