RESEARCH PROPOSAL

ECP004N

A STUDY OF INTERNATIONAL MARKETING STRATEGIES THAT HELP FIRMS TO ACHIEVE COMPETITIVE ADVANTAGE: JAPANESE FIRMS BEING SUCCESSFUL IN INDIA SINCE 1980

ID NUMBER : 06035100
MODULE CODE: ECP004N JAN 11-2008
INDEX

INTRODUCTION
AIMS & OBJECTIVES
LITERATURE REVIEW
METHODOLOGY
RESOURCES
REFERENCE 
Introduction
At a first level and referring especially to the entrance in foreign markets found that ‘a traditional route for private capital moving into the developing world is as "foreign direct Investment" (FDI) of corporations setting up local plants’. Today, ‘FDI has expanded rapidly, as multinational corporations build a stronger presence all over the developing world.

This article presents the findings of a study of the successful international marketing strategies and headquarter-subsidiary relationships of Japanese......

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Title: A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980
Approximate Word Count: 2650
Approximate Pages: 11 (250 words per double-spaced page)

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