1.0 Executive Summary

Through five focused chapters, this report assesses Apple's MP3 player and Personal Computer (PC) to achieve 2 main objectives; (i) sustain leadership in global MP3 player industry, and (ii) increase revenue and market share in USA PC industry. The report starts with an analysis on Apple's financial and strategic performance under Jobs' leadership (Chapter 2). Under the macro-environment analysis in Chapter 3, key success factors, industry attractiveness and industry driving forces are discussed. In the same chapter, Porter's Five Forces was used as a tool to analyze the different forces MP3 player and PC industry. Moving into Chapter 4, micro-environment analysis was explored using SWOT analysis and value chain investigation approach. Pulling together the major themes of this report, a comprehensive improvement plan was formulated to meet the objectives. The recommendations are supported with justification and outlined with a timeline.

2.0 Company......

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Title: Beowulf
Approximate Word Count: 286
Approximate Pages: 2 (250 words per double-spaced page)

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