Trompenaars’s Dimensions

Universalism vs. Particularism

Universalism is the belief in:

rules or laws that can be applied to everyone;
agreements and contracts are used as the basis for doing business;
rules are used to determine what is right;
contracts should not be altered.

Particularism is the belief in:

placing emphasis on friendships and looking at the situation to determine what is right or ethically
acceptable
deals are made based upon friendships;
agreements are changeable;
different people hold different views about reality.

Individualism vs. Collectivism

Individualism is characterized by:

frequent use of “I”,
decision are made on the spot by representatives,
people ideally achieve alone and assume personal responsibility,
vacations taken in pairs or even alone vs. group orientation.

Collectivism is characterized by:

frequent use of “we”
decisions referred back by the delegates to the organization
people ideally achieve......

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Title: Trompenaar's Dimensions
Approximate Word Count: 677
Approximate Pages: 3 (250 words per double-spaced page)

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