Acer, Inc: Taiwan’s Rampaging Dragon

Michelle L
Danielle Humphreys
Lizbeth
Esi

2) Executive summary

Acer, Inc, is a Taiwanese personal computer (pc) company, originally known as Multitech, was founded in Taiwan in 1976, by Stan Shih, his wife and three friends. Under the guidance of the CEO Shih, a strong norm of frugality, nobility, evidenced by his many slogans, employee involvement and ownership, an anti-classic Chinese entrepreneur’s tight personal control, and joint ventures led to early successes for the company and guided early expansion
The case describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into losses, and the transformation under founder Stan Shih's radical "fast food" business concept and his "client server" organization model, which are put to......

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Title: Acer, Inc: Taiwan’s Rampaging Dragon
Approximate Word Count: 2103
Approximate Pages: 9 (250 words per double-spaced page)

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