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Netflix versus Blockbuster versus Video-on-Demand
Case Analysis by Ken Akerman

Strategic Issues in the Case

Founded in 1999, Netflix is an online DVD rental service whose strategy and market success were predicted on providing an expansive selection of DVDs, an easy way to choose movies, and fast, free delivery via postal mail. The company’s strategic intent was to be the world’s largest and most influential movie supplier. The goal of the company was to make it a lot easier for customers to select and rent movies and to eliminate the hassles involved in picking up and returning them. Its strategy incorporates customer convenience and a wide selection of entertainment selections. Netflix provides extensive information to its customers to help them make good selections and identify films that they may like to rent in the company’s vast library.

Netflix’s growth strategy comprised three primary strategic issues. First, Netflix continued to pursue its...

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Title: Netflix Versus Blockbuster Versus Video-On-Demand
Approximate word count: 1717
Approximate pages: 7 (250 words per double-spaced page)

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