Kellogg Company
Case Study

Strengths
- A Leading maker of grain-based breakfast cereals for over a hundred years
- 43% market share for “Ready to eat” cereals market share in the US
- A leader producer also of convenience foods (i.e. cookies, toaster pastries, ect.)
- Products are manufactured in 17 countries and marketed in over 180 countries
- First company to use full-color magazine advertising and widespread consumer sampling.
- Created consistent icons to represent its brands- this made it easy for people regardless of where they lived to recognize the brand.
- W.K. Kellogg Foundation- one of the world’s largest philanthropic organizations.
- Carlos Guitterrez became CEO when Kellogg was struggling and helped the company to turn around in 1999.
- Kellogg in 2005 was considered a very profitable company that generates more cash each year than it needs to pay dividends and fund capital expenditures.
- Has some of the most well known brands on the......

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Title: Kellogg Case Study
Approximate Word Count: 585
Approximate Pages: 3 (250 words per double-spaced page)

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