INTRODUCTION

PURPOSE

To analyze, from the prospective of Sirius Satellite Radio, the effects that the “merger of equals” between Sirius Satellite Radio and XM Satellite Radio will have upon current subscribers, overall success and profits of the company, and potential market share.

COMPANY INTRODUCTION

Satellite radio has been changing the way that people listen to music, sports, entertainment and news for nearly a decade. Sirius Satellite Radio offers listeners commercial free programming across the nation. They provide users a way to listen to their favorite programs even up to 200 miles offshore. In areas where traditional antenna radio is not available, satellite radio is.

The FCC introduced satellite radio in 1992. In 1997, the FCC approved the license application to broadcast using satellite radio to two companies, WorldSpace and CD Radio, now known as XM and Sirius, respectively. The official launch date for Sirius Satellite Radio was July 1, 2002. On......

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Title: Sirius Satellite Radio
Approximate Word Count: 2730
Approximate Pages: 11 (250 words per double-spaced page)

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