The past two years has seen the media landscape undergo significant developments. New technology, such as the Internet, has fuelled the emergence of new media forms and schisms within the media industry. Mario Armando Lavandeira’s Hollywood celebrity gossip website, PerezHilton.com, exploits a new brand of journalism – blogging. There are innumerable media theories which could be used to analyse such a specific example of the media. This essay will explore Mass Culture Critique and its critical relation to PerezHilton.com by investigating mass communication concepts such as hegemony, aesthetic levels, economic motivation, and passive consumers.

Mass society theory emerged in the late nineteenth century when the invention of the printing press threatened political and traditional social institutions. The elitists believed that urban, industrial society created a market of narcotizing, diversional material of the mass media by atomising the individual and leaving “him”......

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Title: The Mass Culture Critique And Perezhilton.Com
Approximate Word Count: 1835
Approximate Pages: 8 (250 words per double-spaced page)

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