What do the Doha Round, Al Gore, and the Wall Street Journal all have in common? They all want to discuss green. No, we’re not talking about a color but a current trend in business where reducing the carbon footprint of companies as well as greenhouse gas emissions is becoming big business. On March 24th, 2008, the Eastern Edition of the Wall Street Journal published an entire section on going green and the business decisions behind it.
So why should a company bother to go green? The corporate game is about the bottom line is it not? Shouldn’t your biggest worry as a CEO be to extract the most benefit out of your resources while passing the costs off on someone else? Fortunately enough, California’s governor Arnold Schwarzenegger is doing something to change that. In 2006, his administration established a cap on greenhouse gas emissions by corporations. Many cried saying it would drive business away from the state but what they have found is instead, business is......

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Title: Green Tech And The Future
Approximate Word Count: 773
Approximate Pages: 4 (250 words per double-spaced page)

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