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According to one book proclaims, “The Fall of advertising, the Rise of PR, the effectiveness of public relations in marketing today has highly stronger than that of traditional advertising practices. Today public relations are using everything from broadcast media to celebrities to advertise new products and services. Although public relations plays as a strong advantage in the marketing of products and services an effecting campaign alone is not enough to sustain a brand.
According to Public Relations Society of America (PRSA), the role of public relations is defined as a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its publics. Some frequent strategies used by PR are promoting products through product placement; some examples include celebrities,television,events,etc. Although these are major advantages to promoting products they are disadvantages to......
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Title: Public Relations And Branding
Approximate Word Count: 305
Approximate Pages: 2 (250 words per double-spaced page)
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