asyJet was founded by Stelios Haji-Ioannou, the son of a Greek shipping tycoon who reputedly used to ‘hate the Internet’. In the mid 1990s Haji-Ioannou reportedly denounced the Internet as something ‘for nerds’, and swore that it wouldn’t do anything for his business.

This is no longer the case since by August 1999, the site accounted for 38 per cent of ticket sales or over 135,000 seats. This was past the company’s original Internet contribution target at launch of 30 per cent of sales by 2000. In the period from launch, the site had taken more than 800,000 bookings since it was set up in April 1998 after a shaky start of two sales in the first week and one thousand within the first month.

In March 2000 easyJet increased its online discount to £2.50 for a single trip – a higher level of permanent discount than any other airline. By September 2000, Internet sales reached 85% of total sales. Since this time, the growth in proportion of online sales has......

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Title: Nigeria
Approximate Word Count: 1707
Approximate Pages: 7 (250 words per double-spaced page)

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