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Marketing and Product Development Research

Z-Wing is a manufacturer of commercial and military aircraft for the airline industry and governments. Janssen Aircraft is Z-Wing’s main competitor which has recently captured 47 percent of the industry market share. Z-Wing and Janssen both sell their products to the organizational markets rather than to the passengers or crews and must take into consideration the needs of the organizational buyer. Organizational buyers are typically few in number and have specific buying criteria such as (1) price, (2) ability to meet the quality specifications required for the item, (3) ability to meet required delivery schedules, (4) technical capability, (5) warranties and claim policies in the event of poor performance, (6) past performance on previous contracts, and (7) production facilities and capacity (Kerin et al, 2006). Suppliers that meet or exceed these criteria create customer value (Kerin et al, 2006).
Airbus Corporation ()
Airbus is...

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Title: Z-Wing Benchmarking
Approximate word count: 813
Approximate pages: 4 (250 words per double-spaced page)

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1. Z-Wing Benchmarking
   

   Z-Wing Benchmarking. Marketing and Product Development Research Z-Wing
   is a manufacturer of commercial and military aircraft for ...

2. Z-Wing
   

   ... Benchmarking the competition's products, pricing and services will help Z-Wing
   develop a more price competitive marketing mix. Assessing ...

3. Z-Wing
   

   Z-Wing. ... InterClean can also lean towards the other option p of outsourcing Human
   Resources presented in benchmarking AT&T, which drove the additional cost it ...