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"If you ever become a marketer, then your friend in the company should be the accountant"
These were the words of advise given to me by my Marketing professor at Red McCombs School of Business in University of Texas, Austin. I recall this statement every time I think of costs involved in new product development or in every marketing endeavor I undertake.
The above words also applies to all persons leading an Innovation projects: Be it new product development, process improvement or research.
In the world of innovation, accountants & their contribution are one of the least appreciated. A success/failure of an innovation project is credited to the project manager or product manager or the development manager, but rarely the name of finance controller/accountant are even mentioned - sad but true.
The reason for this apathy is really simple: Engineers or product managers or development managers are far disconnected from the world of finance & accounting departments, that......
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Title: Innovation Management - Role Of The Accounting Function
Approximate Word Count: 859
Approximate Pages: 4 (250 words per double-spaced page)
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