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The tobacco industry involves companies that sell and produce tobacco products all around the world. Tobacco products include cigarette, cigar, pipe, and chewing tobacco. Tobacco smoking is “the single largest cause of preventable death and disease in our community.� (Tobacco. 2006) With a society becoming more prosperous, education is improving and a concern for quality of life is resulting in a strong anti-smoking sentiment on all levels of society. Therefore the present and future marketing activities of the tobacco industry are heavily impacted by forces within its micro and macro environments.

In analysing the changing marketing environment for the Tobacco industry, we look at the micro and macro-environments impacting on this industry.
The micro-environment consists of the forces close to the organisation that affect the customers; the organisation, suppliers, intermediaries, customers, competitors,
and the public. The macro-environment involves the societal forces...

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Title: Tobacco Industry Analysis
Approximate word count: 2087
Approximate pages: 9 (250 words per double-spaced page)

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