Learning, thinking and memory

Types of learning
 Trial and error- e.g. new products. Can be facilitated by giving away trial samples.
 Classical conditioning. Examples include credits cards as conditioned stimuli, increasing product awareness to influence attitudes and the use of theme tunes in advertising; use of incentives at work.
 Operant conditioning. Examples: use of reward vouchers or points; brand loyalty issues. Share payouts and bonus payments
 Association. Examples include: experience good markets such as holidays and children learning as consumers. Bad management e.g. absenteeism & promotion
 Imitation. Examples include learning by children and the adoption of new or innovative products. Imitation of bad management practices
 Insight. Has little relevance to consumer learning but workers may suddenly realise why a difficult job is done as it is

Reinforcement
 Positive [imagery of happy people using the product] or negative [only......

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Title: Hrm
Approximate Word Count: 3624
Approximate Pages: 15 (250 words per double-spaced page)

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