In a botched attempt to promote an already popular product, Sony Corporation damaged their image, and the overall feelings of consumers towards marketing and advertising. While shredding the ethic standards and practices set forth by most professionals in the field of advertising, Sony engaged in what most would consider an outrage of enormous proportions. Sony approached a marketing firm, then known as Zipatoni, but now known as Rivet, to help advance it's holiday sales of the sleek piece of gaming tech. The company then proceeded to churn out a brash, poorly constructed, and to some even offensive, counterfeit blog. This violates various tenants of the American Advertising Federation's (AAF) code of ethics (Weaver).
The first tenant of any legitimate professional code of ethics clearly didn't come into play during the decision to run this campaign, the tenant of truth. By consulting the AAF's code of ethics, one can easily see how this derailed campaign is completely and......

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Title: All I Want For Christmas Is Honesty
Approximate Word Count: 1105
Approximate Pages: 5 (250 words per double-spaced page)

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