Purpose of the Task
The purpose of the task is to develop an understanding of Marketing Plans.
Description of the task
A marketing plan is a written statement of a marketing strategy and the time-related details for carrying out the strategy. It should detail the following:
• What marketing mix is offered, to whom is it offered (i.e. the target market) and for how long is it offered?
• What company resources (shown as costs) are needed at what rate (monthly perhaps)?
• What results are expected (sales and profits or other organizational goals, perhaps monthly or quarterly)? (Quester et al, 2007, p.56).
You are required to follow the contents of a marketing plan (see Kotler et al., 2007, pp.118 -127) to complete this assignment.
Students are required to select an organisation in Australia in consultation with your tutor and undertake research on that specific organisation. The plan should outline the organisations activities and clearly link to the contents provided......

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Title: Marketing Plan For Mrs Fields
Approximate Word Count: 571
Approximate Pages: 3 (250 words per double-spaced page)

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