EVALUATION OF TOURISM MARKETING IN INDIAN ENVIRONMENT
Dr.S.Yuvaraj
Lecturer in Commerce
University of Madras

The marketing principles facilitate a breakthrough in the tourist system. It helps the tourist organizations in establishing an effective communication system with actual and potential tourists. This makes it easier to know the likes and dislikes or the taste and preferences which make the possible conditioning of the supply position in tune with the changing demand position.

It was in the early 1950s that the Government of India decided to promote tourism but it had no clear objectives in terms of marketing. However, the development took place since in most of the European countries, the tourist dollar earned from the Americans helped in re-building their war-torn economies. At the early stage, the image problem was at peak which obstructed the normal flow of development. It is important to quote that in the entire western world, India had the image......

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Title: Evaluation Of Tourism Marketing In Indian Environment
Approximate Word Count: 1227
Approximate Pages: 5 (250 words per double-spaced page)

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