Mission statement:-
Introduction:-
In 1971, Rollin King and Herb Kelleher started an airline service with one simple notion: "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make sure they have a good time doing it, people will fly your airline." They were right about that. Southwest Airline is now a major airline, in fact, the fourth largest airliner in the United States.
Southwest Airlines started its operations from June 18, 1971 with flights to Houston, Dallas, and San Antonio. Southwest has grown to become the third largest U.S. domestic airline. Southwest was the only major carrier in 1990, 1991, and 1992 to make both net and operating profits. Southwest became a major airline in 1990 when it exceeded the billion-dollar revenue mark. Southwest is the United States’ only major short haul, low-fare, high frequency, point-to-point carrier.

Internal Analysis:
Industry Strengths:
 Southwest......

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Title: Southwest Airlines
Approximate Word Count: 1079
Approximate Pages: 5 (250 words per double-spaced page)

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